What I find when I look at integrator websites and the numbers behind them, written plainly.
Google charges about $5 to $28 a click for “security integrator” searches and up to $53 for the ones your customers type. Here is what a lead works out to, and when paying for the click beats earning it.
I measured 53 commercial security integrator websites for speed, proof, system pages and pricing. Most are easy to find and hard to believe. Here are the numbers.
About 1,800 searches a month look for a security integrator in the whole United States. The work comes from somewhere else, and your website still decides who gets the call.
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