Short version: integrator websites are good at being found and weak at being believed. Almost every firm has the basics right. Very few show the three things a commercial buyer looks for before she calls: finished work, a license number, and a price.
Here are the numbers, starting with what the industry gets right.
What integrators already get right
- 51 of 53 sites run on HTTPS.
- All 53 are set up for phones.
- 43 of 53 have a phone number you can tap to call.
- 43 of 53 give video surveillance its own page. 37 do the same for access control.
- 46 of 53 have an about or team page.
That is a solid base. The gaps below are smaller jobs than the ones these firms have already finished.
Speed on a phone: the middle site scores 52 out of 100
I ran every homepage through Google Lighthouse, mobile setting, three times, and kept the middle result. This is a lab test. It simulates a mid-range phone on a slow connection, so your own phone on office wifi will feel faster. It is the standard public test, and a fair picture of what a facilities manager sees on her phone in a parking lot.
- The middle score was 52 out of 100.
- 23 of 53 sites scored under 50. One scored 90 or better.
- The middle site took 11.5 seconds to show its main content in the lab. Google calls 2.5 seconds good. Three sites made it.
- The middle homepage weighs 2.5 MB. Thirteen weigh 5 MB or more.
Photos of real work are worth the weight. They can be served in a form a phone loads quickly.
Proof: 32 of 53 show neither project work nor a license number
A commercial buyer is checking whether you are real before she picks up the phone. I wrote about that in where commercial security leads come from. Two things answer her fastest.
- Finished work. 12 of 53 sites have a projects, case study or gallery page.
- A license number. 12 of 53 print one on the homepage.
- Only 3 sites do both. 32 do neither.
Firms this size have the jobs and the licenses. They are on the trucks and in the filing cabinet. They are just not on the site yet.
Systems: nobody gives all six their own page
I looked for a dedicated page for each of six systems: video, access control, intrusion, fire, structured cabling and AV.
- No site had all six. The most common count was four (21 of 53).
- Video and access control are well covered. Fire and intrusion sit at about half.
- Cabling has its own page on 12 of 53 sites. AV on 7.
- 4 sites have no system pages at all, only one services page listing everything.
A buyer searching for a cabling contractor or an AV integrator lands on the firm that has a page about it. If you do that work, a page for each system is how she finds out.
Price: 4 of 53
On the homepage and main service pages, 4 of 53 sites print a dollar figure tied to a service. The clearest one gives an installed cost range per door for access control.
Nobody expects a quote from a web page. A range does a different job: it tells the right buyer she is in the right place, and it saves your estimator a site walk with the wrong one. I publish mine for the same reason. Builds start at $2,497, and every price is on the services page.
Who is doing it well
Six sites stood out. Speed figures are lab results from September 17, 2026. I checked every other fact below by hand.
- DSE Security (Troy, Michigan). Scored 97 out of 100, the best on the list. Main content in 2.0 seconds. A 200 KB homepage, about a twelfth of the typical one. Separate pages for cameras, access control, intrusion and low-voltage.
- Security Cameras of Columbus (Ohio). Scored 87. A page for each of more than 50 Ohio cities and towns. Also a plain-language cost guide with real dollar ranges, which is rarer than it should be.
- Security & Life Integrations (North Carolina). Scored 84 with a 588 KB homepage. Its Charlotte access control page prints an installed cost range per door. That is the clearest pricing I found anywhere.
- California Commercial Security (San Diego). Five of six systems have their own page. Case studies you can download. Contractor license numbers right on the homepage. Scored 79.
- Systems Integrations (New Jersey, Pennsylvania, Delaware). Case studies written as stories, including one about a camera install that took down a school network. City pages for the markets it serves.
- Security Alarm Corp (Illinois). A case studies page, a page for each of 14 industries, and the state license number in the footer.
None of these sites does everything. Each one does something the rest of the list could borrow.
How I measured
I started from a list of 60 US commercial security integrators. 53 sites were measured. One firm I could not match to a website with confidence. Three sites turned away automated visits, which is their right. Three did not load.
Every check was a written rule run the same way on every site, reading only public pages the way a visitor’s browser would. The first version of my pricing rule was too loose and counted 16 sites. I tightened it and re-ran it, and the honest number is 4. No firm is named here except for something it does well. The site-by-site data stays private.
Straight answers
How fast should a security integrator’s website load on a phone?
Google’s benchmark is main content in 2.5 seconds or less. In this lab test 3 of 53 integrator sites met it, and the middle site took 11.5 seconds.
Should a commercial security integrator publish prices?
A range is enough. It helps the right buyer decide to call and spares you the wrong site walk. Only 4 of the 53 sites I checked print one on their main pages, so it also sets you apart.
